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Summary Marketing Communications. PR Smith & ZE Zook. 6th edition, 2016
- Summary • 39 pages • 2017
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Summary Marketing Communications
PR Smith & ZE Zook
6th edition
2016
Chapter 1, 2, 3, 4, 5, 7, 10, 11 and overview of advantages/disadvantages of media types discussed in chapters 12, 13, 14, 15, 16, 17 , 18, 21
Summary
Summary Marketing Communications. PR Smith & ZE Zook. 6th edition, 2016
Last document update:
ago
Summary Marketing Communications
PR Smith & ZE Zook
6th edition
2016
Chapter 1, 2, 3, 4, 5, 7, 10, 11 and overview of advantages/disadvantages of media types discussed in chapters 12, 13, 14, 15, 16, 17 , 18, 21
$5.81
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Study stress? For sellers on Stuvia, these are actually golden times. KA-CHING! Earn from your study resources too and start uploading now. Discover all about earning on Stuvia
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